Licensing brands for the lottery category is at the core of MDI's business. We look to acquire brands that will appeal to the largest adult population, are recognizable icons or themes that people can identify with, and can support a merchandising program for second chance and grand prizes for the lotteries. We constantly strive to keep up with trends and popular cultural phenomena that can translate to successful lottery products both domestically and internationally.
The company recognizes that certain licensed brands may have very strong regional, if not universal awareness and consumer appeal. Working out licensing details for regional brands that have specific appeal to a lottery is another example of services that we can provide. MDI welcomes feedback from the lottery community on how we can best serve you and your needs by discussing licensing opportunities that will help you grow your consumer base.