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Wednesday, May 12, 2021  Welcome to MDI Services
Game Development

Supplementing a lottery’s own marketing and operational resources and those of the lottery’s instant ticket or on-line vendor, MDI staff of former lottery executive, marketing and sales experts is available to develop BEST PRACTICES games around our licensed brands to maximize the revenue associated with the game as well as minimize a lottery’s out-of-pocket costs.

Areas where a lottery customer can take advantage of our expertise range from designing ticket play elements that are relevant to a particular licensed brand, to creating hybrid prize structures that free up dollars to fund value-added second chance games without sacrificing players’ expectations about win frequencies.

The MDI game development function works side-by-side with lottery customer representatives and our internal advertising/marketing support staff to create a total turn-key solution that will maximize the lottery’s “bang for the buck.”

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