Magic 8 Ball™
"These classics are still wildly popular with adults and now a new generation of kids will love the authentic feel and excitement of these games."
Phil Jackson, Vice President of Games & Puzzles Marketing for Mattel, Inc.
about the Magic 8 Ball and other classic Mattel games
Players of all ages have looked to the Magic 8 Ball for answers to some of life's greater mysteries. Therefore, it should be no mystery as to the chances for a successful Magic 8 Ball instant game - Signs Point to Yes! The classic brand has been around for more than 50 years, and is recognized by millions. The Magic 8 Ball has appeared in episodes of some of TV's most popular shows, including Friends and The Apprentice. In 2003, the Toy Industry Association named the Magic 8 Ball to its list of one hundred of the industry's most memorable and creative toys from the past century.
Already a successful casino slot machine, a Magic 8 Ball ticket will appeal to the often superstitious core lottery player, while its brand recognition will help draw new players.