National Basketball Association
"...providing more end-to-end action and scintillating star power than it has in many years."
Basketball is the most popular participation team sport in the U.S. with 40 million Americans playing basketball annually. Basketball is the most popular sport in the United States and is second only to soccer worldwide. The built-in appeal of an NBA instant game will help make your next instant game a slam dunk.
The demographics for NBA fans include a large male audience in their early 40's with a median annual income of between $50,000 and $75,000. They have longstanding loyalties to their individual teams and the NBA brand as a whole. You can offer this attractive demographic group second chance drawings featuring NBA branded merchandise from apparel to sporting goods, jewelry to house wares. With an MDI licensed NBA game, you will have the option to create games for the hottest team(s) in your state or division, or you can create games featuring any of the league's 29 teams. An NBA lottery license gives your lottery rights to the NBA logo, the NBA All-Star logo, and the logos of all the teams that make up the NBA. Grand prizes can include VIP seating or season tickets to home games, or All-Star Game tickets. With the extensive coverage provided by the sports media on television, radio and newspapers, you will have the benefit of free promotion of your instant lottery game.